A few years later the washing machine became fully automatic and Candy proceeded with great strides on the path of innovation; over time you will be the protagonist of acquisitions and leadership positions in the world. The first logo was designed in 1945 when the company was founded; it underwent slight changes in both 1948 and 1957 and remained in use until the mid-1960s when a new capitalized logo was introduced.
In 1970 the old logo was reused without the rectangle and, in 1983, it was updated to highlight the different sectors of activity: refrigerators, kitchens, washing machines. Then in 1993 the logo of 1957 was recovered.
In 2000, as part of a repositioning process, the logo was capitalized with the evident letter “C”. The new Candy logo, designed by Maurizio Di Robilant, is the sign of innovation in tune with the spirit of the times.
Since 2018 it has been part of the Haier group, a Chinese giant founded in 1984 and number one in the world for sales of large household appliances; Candy’s new course merges its classic Italian design with attention to detail in the construction phase with the technologies and advanced know-how of the holding. In 2024 the new logo, designed by the Dilemma agency, reflects this more high-tech approach with the open letters and super minimalist style.