The Textile Finance Group (GFT) was established in 1930 in Turin, the result of the merger of two companies born over fifty years earlier: the industrial textile one created in 1872 by Giuseppe Rivetti and the commercial textile one founded in 1865 by David Levi; the latter in 1887 had started the production of prepackaged clothes on theoretical measures, thus exploring the mass production of prêt-à-porter clothing. In 1934 the Facis logo was born, as a synonym for exclusive tailoring: the logo composed in capital letters and of fascist inspiration marked the clothing packages; in 1941 it was composed in upper and lower case in a gray rectangle.
Since the early 1950s, the GFT group established itself as one of the protagonists of the Italian and European mass-produced men’s clothing industry. In 1952 Facis was one of the first to undertake the business of industrial tailoring; the logo became calligraphic and inscribed in a circle. In 1954 the wording “packs” disappeared from the logo and the lettering was revised; Armando Testa introduced the famous little man who runs with the suit under his arm even if sometimes only the logo appeared.
In 1971 the only circular logo was returned while in 1981 the logo alone was inscribed in a square frame. In the 1990s the little man from 1954 was reused with the logo under his arm.
In 2000, with the birth of “Facis SpA”, the organizational and production adaptation of the Piedmontese company was initiated, restoring the brand’s appeal by focusing on tradition and prestige. Giovanni Brunazzi restyled the logo by focusing on the optical illusion of the letter “F”; the logotype is composed with very spaced capital Optima.
In 2005 the company passed to the Bucalo family holding, thus favoring the relaunch of the logo, the corporate structure and the product; this relaunch between tradition and innovation is testified by the restyling of the logo which, faithful to the historical logo, is now characterized by a new calligraphic letter “s”.
