The historical roots of the Ferrari logo horse date back to 1692, the year of the foundation of the “Regiment of Piedmont Royal” by the will of Vittorio Amedeo II of Savoy, one of the most brilliant units of the Piedmontese and Italian cavalry. In the various subsequent rearrangements, the regiment adopted the flame red color on the collars, handguards and trouser bands as its badge, and the emblem of the prancing horse as its emblem. After more than two centuries, at the beginning of the First World War, the “Aviators Battalion” was formed and Francesco Baracca was among the first cavalry officers to come into force, bringing the regimental prancing horse back onto the fuselage of his plane which ended up becoming his personal coat of arms. There is also another fascinating conjecture that traces the origins of the pony back to the custom of bringing the heraldic sign of the losing opponent onto the winner’s plane (see Alfa Romeo). Thus the black horse of the city of Stuttgart (even if someone reads a mare), after a fight resolved in favor of Baracca, would have been transferred to the latter’s fuselage; note that the Ferrari quadruped has the same upturned tail as its own.

It should be noted that the emblem of Stuttgart with the mare is also shown on the Porsche logo. However, the only official image of Francesco Baracca and his plane is reproduced in a painting by the Bolognese Ettore Graziani in which the pony is incomplete, cut out of the picture in its back, which the parents reproduced in postcards to remember the death of their son. . This image-symbol of daring and speed in 1923, on the occasion of the race on the “Circuit of Savio” in Ravenna, was entrusted by Enrico and Paolina Baracca to the race winner, Enzo Ferrari, to perpetuate the memory of his son who fell on the hill Montello (Treviso) during the Great War.

In 1929 the driver Enzo Ferrari gave birth to the “Scuderia Ferrari” in Modena, a technical-competitive branch of Alfa Romeo and, in 1943, the company was transferred to Maranello (Modena) on Ferrari-owned land. The black horse standing on one hind leg and, curiously, with the tail upwards, was superimposed on a canary yellow shield, the color of the city of Modena, and was bordered at the top with the colors of the Italian flag. Thus it appeared on all publications, insignia and official cards of the Scuderia but not on the cars that were of the Alfa Romeo logo. The debut of the championship on the cars took place in 1932 at the 24 Hours of Spa (Belgium) in which Scuderia Ferrari participated with two units.

In 1947, with the start of construction by Enzo Ferrari of his own cars, the rectangular logo with the founder’s surname was created alongside the shield logo. A graceful and very spaced font was used which later became the reference for the restyling of the logotype; in the first rectangular marks the horse’s leg touched the upper bar of the letter “F” of the Ferrari logo. The correct inclination of the runaway horse was identified for the standard use of the Ferrari logo. The latter logo is affixed to all the cars built by Ferrari, grand touring and racing cars, while the shield logo distinguishes the official cars in races. The shape and appearance of the logos, in the more than seventy years of the Scuderia and the Ferrari house, have undergone a continuous but limited evolution.

In 1994 the visual identity manual, created by Pierluigi Cerri, consolidated the distinctive Ferrari signs.

In 2002, the restyling of the Seidlcluss agency: for the horse, the eye and the right position of the legs and, for the logo, an optical correction for the letters as well as the rectangular dot on the letter “i”.