He came into contact from an early age with great masters of graphics and design by attending Studio Boggeri and Studio BBPR. After abandoning his studies at the Milan Polytechnic to devote himself to the profession of graphic designer, he became assistant to Max Huber where he created graphics for the Standa, executives for the posters of “la Rinascente”, for Gasparotto, Innocenti, Borsalino, and the FLOS brand. .

In 1956 he received the Compasso d’Oro for “la Rinascente”. Later he worked as a freelancer in the fertile scenario of post-World War II Milan, creating numerous brands, posters and coordinated images.

In 1967 he joined Massimo Vignelli in Chicago, whom he had known since he was a boy, and worked for some years for Unimark International working, among others, for J.C. Penney, Levi’s and Transunion. Back in 1971 in Milan he began teaching visual design at the “Polytechnic School of Design” together with Bob Noorda, Max Huber.

In 1971 he founded Studio Signo with Laura Micheletto, acquiring clients such as Cinzano, Max Meyer, Venini Venezia, Nava Milano, BTicino. In 1994 he became president of the Italian AGI committee. In 2001 he moved Studio Signo from Milan to Schio, where he continued his career.