The first logo of 1908 was designed by the painter Giorgio Muggiani, one of the founders of the association: a monogram, inspired by English clubs, with a liberty taste. For the shirts, alongside black, he chose the blue color because, as opposed to Milan’s red, it was the other color of the red / blue pencils, used at the time for the sketch. In particular, this circular logo bore the letters “FCIM” intertwined, in white on a gold background; all surrounded by two black and blue concentric circles. Due to the impositions of the fascist regime, in 1925 the name “Internazionale” became “Ambrosiana”; thus also the coat of arms and the shirt underwent radical modifications. The coat of arms, still round in shape, showed the fasces in the center on a blue background; on the left, the shield with the image of the Visconti snake and, on the right, the red-cross shield of Milan. Even the official uniform became white and red-crossed and marked by the fasces.
In 1929 a totally different logo: still roundish with a black and blue striped rhombus in the center at the sides of which, on a white background, the letters A and S appeared while at the bottom, at full width, a black band with the name “Ambrosiana” in gold . In 1932, thanks to the will of the fans who never stopped shouting “Inter” in the stands, it became “Ambrosiana-Inter”; the emblem also changed with a black and blue striped rhombus, in the center a football of the time and all around a blue frame with the words “Associaz. Sportiva Ambrosiana Inter ”.
With the end of the war, in 1945 the company returned to being just “Inter” and the logo returned to tradition: the same rounded shape with intertwined letters, now on a white background. Then in 1960 a new radical change, completely out of tradition: the shield divided in half with black and blue stripes on the left while on the right the snake and a ball topped by the year of foundation. In the upper part of the shield there was a small triangle with the four letters of the denomination. In 1962 another change of emblem: an oval with black and blue stripes bearing the golden snake in the center and, at the top, a black band with the inscription “Inter“, surmounted by the letters “FC” golden on a blue background.
In 1963 the original coat of arms was returned with the sole addition of a golden circle between the black and the blue ones. In 1979 a scudetto appeared with two transversal Nerazzurri stripes on which lived a white snake no longer in the classic twisted position with the little man in its mouth but with more likeable features and portrayed in transit; at the top left there was the star that symbolized the conquest of 10 championships. This emblem also began to appear on the competition uniforms.
In 1989 the coat of arms of 1963 was returned, smaller and surmounted by a large star; in 1998, on the occasion of the centenary, a new coat of arms was proposed with other concentric centers inside which lived the inscription “Inter” and the date of foundation; the star was no longer positioned at the top but next to the letters.
In 2007 another restyling with the star protruding from the coat of arms and the official name in calligraphic italics. In 2014, a further restyling of the emblem, entrusted to the Leftloft agency: a compositional simplification with a reinterpretation of the four letters and a reduction of the concentric circles; but above all it seems that all the proportions have been rebalanced to improve their readability and reproduction on different supports. The company name will no longer be written with calligraphic cursive but with a specially designed font. What certainly stands out the most is the disappearance from the star crest which, however, will only appear on the t-shirts.
In 2021 a logo was adopted that enhances the founding values of the Club and strengthens the link with the city of Milan; it is more essential and modern while retaining the traditional structure than the one designed in 1908 by Giorgio Muggiani. This intention is the expression of the owners’ will to relaunch the Nerazzurri logo in a global vision to establish itself as a cultural as well as a sporting icon. The creation of the logo was entrusted to the international team “Bureau Borsche” in Munich. In the logo black and blue prevail on which stylized white letters are depicted; the minimal evolution materializes in the disappearance of the letters “F” and “C” and in the centrality of the letters “I” and “M” (“Inter Milan” is the name by which the team is known abroad). The two letters “I” and “M” suggest, in advertising, the English expression “I’m” (“I am”) as a reference to the link between the club and the fan. The font of the INTER writing was also designed in the new visual identity.
