The history of San Pellegrino water began in 1899 when, at the spa of the same name built by Pellegrino Foppoli, an exclusive and renowned treatment center of the time, the “Società Anonima delle Terme di San Pellegrino” was founded by the Milanese lawyer Cesare Mazzoni; since then the brand has established itself throughout the world, an iconic symbol of Italian excellence. The mineral water has flowed for over 600 years from a thermal spring located in the Alps in the city of San Pellegrino Terme, in the province of Bergamo, at a depth of 400 meters where it mineralizes by coming into contact with limestone and volcanic rocks.

The first logo from 1909 featured the signature “S. Pellegrino” on a texture of curved lines inside an oval shape, two red stars and the date of foundation; the symbol of the red star symbolized the seal of quality and excellence for this unique product. After the death of Cesare Mazzoni, on the eve of the First World War, the company fell into crisis until it was taken over in 1925 by the pharmaceutical representative Ezio Granelli who, after buying the patent of “Magnesia Sanpellegrino”, led it to a new technological and innovative development.

In 1932, the logo appeared with capital lettering, with a fillet around the letters, surmounted by a red star; there was a second version with the writing inside the red star. During the “Fiera Campionaria” in Milan, Ezio Granelli developed the citrus range of Sanpellegrino soft drinks, an element that led the company to constantly increase its sales abroad and establish itself as a leader in the sector in the Italian market.

Even the clavetta, or orange juice bottle, also created in 1932, became an icon and a symbol of Made in Italy, thanks to its shape and texture that recall the peel and shape of an orange.

In 1992, on the occasion of the 60th anniversary of its foundation, the English agency Minale & Tattersfield was commissioned to restyle the San Pellegrino star to make it more up-to-date and more effective in the digital age; the name was simplified to “Sanpellegrino”, written all together, composed in blue capital letters, sometimes superimposed on the red star or inscribed in a circle.

In 2010, the company reached 1 billion bottles of sales and, for the occasion, the logotype underwent a slight restyling, substantially confirming the 1932 logo.